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Brand Story

Founded in 2020, WHITE PLAN was built from dreams shaped by two simple tones: black and white.

WHITE PLAN begins with an elegant, minimalist style, designed to highlight the femininity and refined grace already within each muse.

Phom dáng cổ điển Châu Âu những năm 30s – 50s là nền tảng chính để WHITE phát triển câu chuyện của mình.

The muses who step out of WHITE are therefore always confident and full of energy.

Đối với WHITE, nàng không chỉ là người bạn đồng hành mà còn là nguồn cảm hứng bất tận để viết nên những câu chuyện thời trang tinh khôi và đẹp đẽ.

Rather than following a fashion landscape saturated with elaborate and detail-heavy designs.

WHITE muốn gửi gắm và lan tỏa những câu chuyện cảm hứng tới mọi người

With white as its signature shade, WHITE’s designs evoke a sense of purity, softness, and elegance in the wearer.

Trong bức tranh rực rỡ màu sắc của cuộc sống, WHITE tin rằng mỗi người đều có thể tỏa sáng theo cách riêng và xứng đáng được trân trọng mỗi ngày!